Hey yall,

Have a lead on a project - let me know if you're this person or know this person!

"Im looking for someone that can provide great, creative, sales based content. Ie Social ads, and email content for lead nurture. It is very easy to find many, competent writers and proofreaders, that can all do satisfactory corporate work that is also totally boring. Im trying to find someone with a voice for an innovative disruptive university. Think Virgin airlines copy Vs United Airlines copy

if you find such a group of people, I'm interested in how it worked out. Content is one thing I have not yet mastered. I'm very skilled at SEO principles. Off-page, on-page, off-site, technical, e-commerce, but writing SEO-infused content is just hard for me. I can do it if I'm in a pinch. And for some reason every web design project I do for my clients I end up writing over 1/2 the content. You'd think I'd be good at it by now, but I struggle with it every time. I barely have the creativity to write a good meta post, much less an article based around a set of keywords and phrases. It's just a challenge. I'd love to hear your strategies.
To be honest I totally get where you're coming from; maybe it's an algorithmic vs. heuristic thing.

There's definitely a problem solving aspect to sorting out the details of connecting all the dots on the SEO front as a whole.

But there's something about writing, where in 80% of cases there's no "one, clear answer" that makes it extra challenging.

Really just something I've managed with process more than completely solved
I started freelance writing years before the internet went commercial. As I say in my tag lines, geek speak made simple. I started writing for regional business publications explaining new technology in the late 80s early 90s. I discovered the best way to reach people was to cut through the buzz words and just tell a story.

I hear what you are saying, as telling the story is no longer the main goal. I recently wrote an article for someone that they pitched to me.  When I offered a follow up article they said needed to think about it, had to see how it worked out for SEO.

When I first started writing for the online world I would first write the article, and the go back and see what words I was using were not the most likely to be searched on.  Writing for the online world was like learning a new language. 

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