Tom Peracchio

Geek Speak Simplifier | Buzzword Buster | Geek History Storyteller | Cyberspace Explorer
A long and diversified career in technology makes Tom Peracchio uniquely qualified in understanding how technology impacts your life and business.
I did the voice audio in one take, I will probably re-do it.ย  I was mainly just firing for effect, trying to come up with the right tone and mix for the podcast. Ideas?ย  Like it or hate it?
Thanks to everyone for their feedback, much appreciated. My intent was simply to throw out a short audio clip to get a reaction to the audio clip. I tried to just post an audio clip, and it just didn't work right for the forum, so I went back and created the video from the audio clip.

I'm sorry I threw the clip art up there. The clipart was a quick attempt just to have something to hold the post together for this forum.
I think you've got a knack for this, Tom! Good pacing, good inflection, audio sounds pretty clean. Also, the sound design of the music adds a lot! Well done, feels like Stranger Things.

Now, we'll have to talk about the artwork if that's going to be the show art ๐Ÿ˜‰ย 

Keep going!
Tom Peracchio replied
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I like how it sounded and I felt like hearing more, as opposed to losing interest as many of my fellow GenZers typically do with our minuscule attention span.ย  ย I also hope you are working on your artwork, looks a bit 'clip-art' like. Hope my feedback helps, Layla.ย 
Josh Robbs replied
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I've included a link at the bottom of this post to a post I made on Linkedin.ย  It's not meant to be gratuitous self promotion on my part, but an honest attempt to understand attitudes and opinions.ย  I came back to Linkedin in 2020 after not using it for years.ย 

So far I've been pleasantly surprised with how upbeat and positive the culture has been, with the exception of a few people who find a hello how you doing DM to be too pushy.

I had one ongoing conversation after I sent a thanks for connecting DM that generated an immediately reply of don't be a spammer.

Another conversation was on a post with a freelance digital marketing consultant that stated, "I don't need you to say hi, or thanks for connecting. I honestly don't care."

I tried to be sincere in asking, help me to understand how someone in digital marketing can have that opinion. His reply was a bit rude.ย 

So I'm just trying to get a feel for how people useย  Linkedin DMs.ย
I don't quite get the "anger" either. I mean, I get a TON of programmatically sent messages that are very overt and clear sales pitches to get on a call yada yada.

I just let them go.

Anyone that takes a more personal approach, I often respond to (though I will rarely get on a phone call).

Unfortunately I think people are a lot less emotionally stable than you or me. When they get annoyed, the emotion overtakes them and you may be a casualty.
I'm with Jay - I message people when I connect with people sometimes, but only if I really have something to say. I think LinkedIn has so many spammers that if you send something that isn't personalized to what they do, they may think it is automated.ย 

It's definitely frustrating when you get sold after just trying to talk to someone though.
Tom Peracchio replied
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I am still trying to figure out the whole direct messaging thing.ย  I am old school email person.ย  The rules were easier.ย  But, I wonder if the etiquette is unless you have a real-in-person connection, all DMs are thought of as pitches.ย  I started my LinkedIn connections being only being in-person connections.ย  I have expanded recently to include "virtual" connections.ย  I don't accept random connections.ย  I do realize LinkedIn in a virtual networking group.ย  When I used to go to in-person Chamber of Commerce events, I won't hesitate to meet a stranger.ย  So in the end, maybe people just have different perspectives on what each social network is and thus respond differently to DMs.
With the information and inspiration of ๏ปฟ Jay Clouse (he/him) ๏ปฟ 's Podcast Like a Pro course I am planning to release my podcast early next year. I'm listening to many podcasts from Linkedin posts to get additional inspiration and ideas, and I'm finding most of them are not very inspiring.

Why should you listen to me? You want to feel good, and smile, you want to have fun, and laugh. And if you are not careful, you might learn something.ย  Don't forget, being a little bit crazy is what keeps me sane.

I'm not trying to copy anyone, just looking for some inspiration. Any thoughts on what podcasts you like, and why?
When I was traditionally employed and had a commute, I listened to a many technology podcasts on the TWIT network.ย  They helped me stay current in tech news for my IT job.ย  I also listened to computer gaming podcast.ย  So, basically I was listening to podcasts to get news.

Once I decided to start my business, I switched to marketing podcast to learn more.

The news roundtable format was great the news format.ย  Interview podcasts are great to learn about a topic the guest is an expert in.ย  I like to learn so these type of podcasts appeal to me.
I'm less and less listening to interview shows, with the exception of Tropical MBA. I love it because it's just soย real and relatable.

But I love shows like Song Exploder (super high production, very unique, but also pretty short). I love shows that have some real production work behind them, planning, scripting...I look at it as a piece of art now and not just listening in on someone else's conversation.
Jay Clouse ย  you recently interviewed Ali Abdaalย  who is a YouTube guru. In his pitch for his course Ali says, "After all, 'blogs' and 'podcasts' are still pretty niche compared to 'YouTube videos'" ย I wouldn't expect him to say anything less, YouTube is his chosen format.ย 

So my question to you, and everyone else in this group, tell me from a marketing perspective, where do you (or would you) focus your energy, podcasts or YouTube videos?ย 

Do you agree with the statement, "'blogs' and 'podcasts' are still pretty niche compared to 'YouTube videos'"

Yes, I know there is no one size fits all answer, just looking to hear some thoughts on the questions.
I think that YouTube and Blogs have aย massiveย advantage over podcasts. That advantage is organic search โ€“ both writing and video have a natural, highly-utilized search engine (both of which are mostly owned by Google).

But video has a pretty high bar of quality and up front investment of both time and money. Money for the gear, time for learning how to edit both audio AND video.

But if you do video really well, you can easily repurpose that content into every other format on the planet, which is a huge benefit.

I'm still bullish on writing first, video second, podcasting third. All are great, and obviously I'm vested in podcasting, but growth and attention is much harder there.
Josh Robbs replied
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Jay Clouse Very interesting, thanks for the feedback.ย 

Probably it's just the type of content I'm looking for, but I found it funny that Ali said that blogs and podcasts are still pretty niche compared to YouTube, because on YouTube the content I follow is pretty niche.ย 

And probably the majority of the content I've followed on YouTube recently was by way of a social media connection or blog post.
Jay Clouse (he/him) replied
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Tell me how you really feel, what do you hate most about technology?

Do you hate technology buzzwords?

Is technology really creating a brave new world, or simply marketing old ideas in new packages?

What do think of the name Cranky Cynic for the name of a pod cast?ย 

I was a bit surprised was available.ย  It's mine now.

What about it Jay Clouse (he/him) ?

I'm all for new shows! Is this a solo show? Maybe with call-ins? I honestly think the world needs more non-interview shows. Make it a talk show!
Tom Peracchio replied
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I think technology has the potential to do a lot of good in the world. But, I also think that isn't always the goal.ย 

Social media is a great example. The utopian vision is that it brings people together (and in some cases that is true). But the economic reality is that social media tools want you to stay on their platform for as long as possible, to spend as much time there as possible because your time on their platform results in money in their pockets. That purpose overshadows the utopian vision because social media platforms use psychology to prey on human weaknesses.ย 

We have been taught to turn to technology for solutions to our problems first. We need to be faster, better, smarter, quicker, more relaxed, more productive, less frazzled, more popular. Technology promises a lot, but it rarely delivers. There's an app for everything, including an app for meditation (even when the point is to get away from your digital world).ย 

The big promise of technology is that we would have more time. But we often fill that time with more technology so we can do more, be more, have more, show more, talk more. A lot of relationships have suffered as a result. We are so desperate not to miss out on anything, that we often miss out on what is right in front of us.ย 

Technology is a tool. It should serve a very well-defined purpose, and that purpose needs to be defined by each user individually.ย 

*End Curmudgeonly Rant*
Tom Peracchio replied
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From my research years ago it was my understanding that the same content multiple places impacts SEO. Putting exactly the same content in multiple places can be seen as negative by Google.ย 

As I mentioned in another post I also had an issue once with something I wrote being triggered plagiarism even though it was my own content being re-used by me on another site.

The question came up on Linkedin regarding the value of Linkedin articles.ย  I've been kicking around the idea of using material I had once posted elsewhere to create a Linkedin article.

So really two questions here I'd be interested to see what this group has to say.

1) It's been awhile since I've done much SEO research, so I'm wondering if things have changed. Is it still true same content multiple places impacts SEO?

2) Is there any value to recycling old (but still relevant) material for a Linkedin article?

Alex Bell ย saw SEO in your profile, what are your thoughts on this?

I've heard the same points thatย  Brandon Osborne laid out in his first point.ย 

The value of reposting really comes down to whether or not whatever you're posting (new or recycled) is interesting and relevant to what your connections/close connections on LinkedIn care about!
Tom Peracchio replied
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Another thing to think about is whether you even need to think about SEO. Is SEO how your clients find you? Is it important to you? Do you need SEO to build a successful business?ย 

I don't offer online courses. All of my work is one-to-one, and so I have a limited capacity to serve clients (I can only work with three to five at a time). Because of this, I don't give a hoot about SEO. I don't get my clients from random searches online, I get them through strategic networking and referrals. LinkedIn is a part of my strategic networking efforts and has been an invaluable tool for me.

So, I publish an article to my blog every month and then publish that exact same article to LinkedIn two days later. Why? Because my list is still small. I get a lot more eyeballs on my LinkedIn articles than I do on my blog or website, and three of the clients I've already worked with never visited my website at all! I find that shocking, given that they were hiring a writer but to each their own! ย 
Tom Peracchio replied
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Heya Tom,ย 

1) Having the same content posted around the internet can have a serious negative effect on SEO for any primary site where the content is posted (i.e. your website). This can be remedied by simply setting the canonical URL of your post to the original home of the posting. Most WP sites, medium, and a few other content farms allow for this. LinkedIn however, does not. If your privacy settings are set correctly then there will be absolutely no effect on SEO because only logged-in users will be able to see the content.

2) Whether or not there is value in posting old articles largely depends upon you. :o) I'm a bleeding edge .Net Core 3.1 developer. However, my biggest niche is some of the ancient stuff that many people would consider not even relevant anymore. For instance, last month I was working in Classic ASP to connect to an IBM Financial web service in Classic ASP. I'm writing a VBScript interface into M$ Teams, and am upgrading an ancient .Net 1.1 WebForms app to MVC Core 3.1. If you want to have customers with ancient technologies beating down your door then there is most certainly value in posting content relating to ancient technologies. You can also take those articles and put a modern spin on them to further increase the value. Combine some relevant modern keywords in there to get a blend of traffic from potential customers that use technologies both antiquated and modern.ย 
Tom Peracchio replied
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Anyone here have any first hand experience withย  Barefoot Writer Club /ย  American Writers & Artists Institute?ย  Good, bad, or indifferent? many resources, so little time
Tom Peracchio ย - it's interesting that you posted about this "Barefoot Writer" thing. I had it pop up on my radar quite a few years ago, and never pursued it because I couldn't seem to figure out if it was legit or not. I'd be really curious to hear any feedback from those who know more about it!
Tom Peracchio replied
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Follow your instinct โ€“ if you can't source a testimonial from someone YOU know and trust, I'd probably steer clear!
Tom Peracchio replied
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Hopefully this is the right section for this post.

Here's a post that just came my way:ย

I've done a lot of writing over the years as a guest columnist or as a subject matter expert in a tech area.ย  Notice I said guest columnist, I started freelancing before the internet went commercial, when the output device was a newspaper.

It's funny as I reflect and think about how I tried to explain this concept of the internet starting around 1990 writing for regional business journals.

You could recycle material easier back then because different outlets in different markets you had less worry about the same story overlapping.ย  You could use the same core information and customize it for the regional journal by adding some local color.

So as I read this attached article, I'm trying to adjust and adapt to the online world of 2020, and come up with my own sales pitch.ย  I guess what best fits me is journal article writer?

Below are some terms in offers made to me, and my thoughts. Please let me know yours.

- 100% unique non-plagiarized

Maybe I'm too cynical, but if I'm teaching you technology there is a lot of basic standard terms that are part of the story. How can any technical article be 100% unique?

I bring up the point of non-plagiarized because I was once accused of plagiarism because my submission was found to have a sentence in it very similar to another article I had written. Does that mean my analogies can not be used in different articles on similar topics. That's sort of the point above, is there such a thing as 100% unique?

- They own the content.

Similar issue as above, trying to sort out defining what I am pitching. If the terms and conditions state they own the content, how does that limit me from writing similar articles on the same topic.

Also, if I am developing myself as a subject matter expert, I want the byline for that bit of shameless self promotion.

Your thoughts? ย 

Do you have any standard sales pitch with typical terms and conditions that you hold fast to?

Looking forward to any ideas and feedback.
Hey Tom - Couple thoughts.

Re: Plagiarism with your own work.ย 

We are in a world where recycling personal work is not only encouraged, but wildly accepted. I am part of a group (paid) that focuses on the importance of guest posting as writers. Topic recycling can be as small as re-writing your title and sentences within paragraphs, to a complete re-do around the same topic. This is how writers are able to submit their pitches to multiple publications without getting into trouble with duplicating articles (which no publication wants - unless of course they are syndicated).

Being accused of plagiarizing your own work is a stretch, however, much like the rules of APA and MLA, it's always best practice to reference your material - even if feels ridiculous. You would treat yourself as an independent author and follow the guidelines appropriate to your medium (online website citation vs. book author citation).

Re: Owning the content

I tread on this one very carefully, especially when it comes to re-writing old content. Many publications state whether they own the content (good to look into if you are planning on recycling the content). I have a master topic list that I work off. It has around 200 ish topics (inspiration). I circle five topics at a time then I work off that list until I use the last topic. It avoids me having to consider recycling old content. On top of that, I draw inspiration from the books, events, and articles around me.

Reasons TO recycle old content: When you see a personal article on your blog or on a public site do very well. Lots of traffic, likes, and shares ultimately means you hit the nail on the head with your topic choice and it should be put back into your basket of ideas.

Re: Journal article writer

That type of writing is very systematic and put together much like a report or scholarly article. I'm assuming you would be incorporating tech writing/solutions into this format?

Re: Shameless self promotion (Love Jay's phraseology on that)

I am a huge believer in owning your expert status. In a recent boot camp that I participated in, they spoke on the importance of owning and marketing your 10% edge. That edge is what gives you your expert status - which is important when it comes to selling yourself to future clients. For example, I utilize my extensive history writing content, my experience as a freelance journalist, and guest poster as my 10% edge (not to mention almost two decades in the industry). That helps create your byline, narrow done your niche, and ultimately helps you create your focus on how you plan on selling yourself.ย 

You're big on tech - and I'm only big on tech in my head (lol). So you have a 10% edge over me - which gives you the expert status and me the Padawan status. Make sense?

I'll be talking about some of this in my course.

Throw some bylines out so we can give feedback.

Tom Peracchio replied
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I don't think that's arrogant at all. You're a technology geek first. You happen to love to write. That matters.

I'm a writer first (and a bit of a technophobe). We'd approach the same thing from a very different perspective, so I think it's a great differentiator.
Tom Peracchio replied
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What brought me here?

My many websites have been inactive for the past two years. Looking for the motivation and inspiration to get my online activities back in gear. This community may be exactly what I need!

What kind of work do you do?

Putting complex topics into simple terms: A life long evolution from trainer in the Army National Guard, to community college instructor, and now as a web developer and freelance writer.

I began actively speaking and writing on both business and technology issues since before the internet was widely used by small business. Exploring computer telecommunications and its role in business lead to my first article for a regional business journal on how the average business could use Computerized Bulletin Board Systems (BBS) as a tool for customer service. That was in 1990, five years before the internet went commercial.

What is the biggest challenge you're facing right now?

Staying focused on the tasks to get back online.

Where can we follow you online?

Right now I am the most active on Linkedin.ย  Really need to get back in the groove of participating in other forms of social media.

What is one of your favorite things on the internet?

Communities like this, where people can share thoughts and ideas, and not be thought of as crazy.

this is AWESOME, Tom! What a cool website and repo of content! I could lose days on this website ๐Ÿ˜‚ย 

How does a geek like you think about starting from scratch? Custom build? Are you impressed with tools like Webflow?
Tom Peracchio replied
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Hi Tom I am Jason. Itโ€™s a pleasure to be in a group with so much greatness. You are all amazing people . God bless you.
Hey Tom! So glad you found your way here. Love this idea of putting complex topics into simple terms.

You need to get some of your writing online so that I can read it! What feels like it's blocking you from really getting a website back up?
Tom Peracchio replied
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