Matt Woicik

Digital Marketing Strategist
πŸ§‘β€πŸŽ“
I am a digital marketing strategist who focuses on websites, SEO, PPC and analytics. I develop an integrated digital marketing strategy and tactics to increase awareness on the Internet and get more leads.
My new subcontracting business effort is getting serious.Β  But, in discussions, we realized that some work would be better handled just as a referral and then I would enter into my typical client/business agreement.

But, it seemed like I should offer a referral fee for sending the work my way.Β  In the subcontracting work, the person is going to add a markup to my work.Β  Seems fair.Β  But, these referrals seem to be more formal then just "I know someone".

So, curious if anyone offers a referral fee and what are the terms?
I've had a few of these, which have been loose handshake agreements and never formalized into a contract.

Nevertheless, it has typically been a 10% fee on the total project (the first project) and nothing for ongoing work.

Other folks I've heard offer flat rates, depending on the nature of the work and the typical size of the project.
I am curious what payment terms everyone has for clients.
I typically have a six-month retainer agreement. I bill on the first business day of the month, and invoices are all Net 15. I build in a bit of flexibility when I'm working with an agency, but those are my standard terms.
I have two key clients at the moment – one of them I've gotten to agree to 100% up front (amazing) for each project we do together.

The other is currently on monthly retainer – I invoice them on the first of the month, they pay on the 15th.

Outside of that, if someone pops up with a specific need and wants a coaching call, I bill those hourly.
I am a digital marketing strategist who focuses on website, SEO, PPC and analytics.Β  I was in the IT industry for 20 years before making a change and starting my own business.Β  I started a digital marketing agency as a β€œcompany of one”. Β 
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Looking forward to being in a community of other freelancers.
Hey Matt! Nice to meet you.
How do you like the status being a "company of one" so far? Would you sometimes have preferred to be branded as a bigger agency, or are you happy with the status quo?
Matt Woicik replied
  ·  4 replies
I can totally relate to the company of one! Though I do have support from my dad and family, but I want to learn to be an independent business woman. Love to hear updates from those just beginning to give me inspiration.
Matt Woicik replied
  ·  1 reply