Hillary Lyons

Copywriter & Brand Therapist
Hello fellow freelancer! I'm a copywriter & "brand therapist" meaning that I help brands navigate their identity crises. I've been writing on food, tech, travel & more for 9+ years. I love cooking, foraging, yoga, cycling & everything Zelda.

ISO a ghostwriter for a creative consultant & thought leader

Howdy, it's me yet again!

We finally got the full job description (see below)so I wanted to update this post. To everyone interested in applying: fire away!

Feel free to reach out if you have any questions.

Content Librarian – Job Description & Responsibilities (1).docx
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Calling all Social Media Experts!

Hello again,

I have an immediate opportunity for a social media marketing pro & content creator/manager. I need help devising a social media strategy to drive wine sales for my client, who is a winemaker, consultant, and innovator in the field. His team will likely implement and manage the social media themselves, but we will probably need support with content creation and campaign management.

We're looking for someone with expert knowledge of Instagram and Tik Tok. Some knowledge of or experience in the wine industry is also a plus. There is no set timeline and I'm not clear on hours/month yet but my estimate is that we will probably need social media support for at least 3 months, starting at around 5-10 hours/month.

If you fit the bill (or you know someone who does) please reach out! We're looking to start mapping out our overall content strategy starting next week.

Thanks a bunch!


ps ~ Many of my clients need social media support so if we really jive well, I would love to work together on an ongoing basis!
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Any graphic designers out there interested in collaborating?

Hi folks!

I'm a content strategist and copywriter. My clients are always asking me if I know graphic designers that I could refer them to, so I thought I'd reach out and ask if anyone wants to chat and explore the opportunity of becoming referral partners! 

I currently have one client who's looking for someone to design a few flyers. Message me if you're interested!


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Seeking tech VA for 10-20 hours/month

Hello again people!

I have yet another job opening for the right candidate. My client is a creative consultant in need of a tech VA to assist with managing his digital platforms/apps (like Ontraport, Zoom, Zapier, etc.) and coordinating the logistics of our communications & campaigns. 

Position requires a predicted 10-20 hours/month.

Feel free to message me with any questions or to request more information. See job details and instructions to apply below!



Title: Tech & General Virtual Assistant

Does this sound like you?
  • You are professional, grounded, organized, self-directed,and have a can-do attitude
  • You would love to be part of mission-driven team that helps mindful change-makers turn their ideas into influential brands, businesses, and books.
  • You keep your word and take full responsibility for your actions. If you make a mistake, you have no problem acknowledging it.
  • You treat all people – clients, brand community members, teammates – with courtesy and respect.
  • You are able to prioritize efficiently & effectively. 
  • If questions or concerns arise, you are a pro-active and direct communicator.
  • When a problem arises, you naturally seek solutions on your own or with other team members.
Deliverables and Duties:
  • Handling tech tasks for Zoom webinars and online workshops
  • Creating and updating zaps in Zapier to integrate Zoom webinar registration on Wordpress landing page with Paypal payment system and Ontraport email list
  • Updating Wordpress website landing pages  
  • Updating email sequences, funnels, etc. in Ontraport
  • Occasionally making surveys in Typeform and integrating them with Ontraport, Wordpress, or other software as needed
  • Tracking relevant digital subscriptions such as AddEvent when necessary
  • Available flexibly for 10-20 hours/month, typically M-F, normal business hours
  • Solid knowledge of Wordpress (not coding), Calendly (how to configure properly including appointment reminders, AddEvent calendar, integration with Zoom Webinar and Zoom Meeting, paid appointments, etc.)
  • Hands-on knowledge with Zapier
  • Knowledge of Ontraport CRM
  • PayPal knowledge  
  • Other software knowledge that’s helpful to know for our online collaboration: Basecamp, Google Drive (Google Spreadsheets/Google Documents), Zoom Webinar and Zoom Meeting (know the difference)
Bonuses for the right person (but not a requirement):
  • Other general virtual assistant tasks
  • Works from Eastern Time Zone (not required)
  • Hands-on knowledge of Adobe InDesign or other graphic design abilities 
  • Knowledge of Hubspot
  • Love of dark chocolate! :)
Instructions for Applications:
Please submit your cover letter and cv through the contact page on our website at: trackingwonder.com
Your cover letter should include the following:
  • Specific examples of tasks you’ve completed that are similar in nature with the programs listed – especially Zapier, Wordpress, and Ontraport
  • Three words your best clients would use to describe you
  • Overview of rates and billing
  • Anything else you’d like to share as it may pertain to why you think you’d succeed in this role and why you’d like to contribute to Tracking Wonder
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Anyone here have experience with InfusionSoft?

Hello lovely people, and happy holidays!

My client is in the process of launching her website, however she has a TON of prebuilt InfusionSoft campaigns and landing pages that need finishing before we can go live. 

Since I've already learned Ontraport I thought I'd take a stab at it. Though it's not too bad (yet) I feel like it might be more time and cost efficient to outsource this setup. 

Message me directly if you're interested!


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Seeking photographer who'd be willing to exchange photos for product

Hello again lovely people.

I hope you're all hanging in there in these crazy times.

Anywho, I'm writing because a client of mine needs new photos of her products in action, but doesn't have much of a budget. I know this isn't a "job" exactly, but I thought I'd throw a call out into the universe for photographers who might be willing to expand their portfolio and get some yummy (immune-boosting) products in the process.

You can see her website here.

Message me if you're interested! 
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ISO a digital tech assistant for my client!

Hello again folks! 

I've got another job in need of some superstar level talent and I thought, where better to look than here?

My client is looking for a digital tech assistant to manage the tools we use and coordinate internal & external communications. I am waiting on a full job description but to give you an idea, this would include:

  • Coordinating virtual events & webinar logistics via Zoom
  • Creating seamless email campaigns in Ontraport
  • Digital ad management
  • Developing registration forms & landing pages
  • Improving SEO of core webpages
  • Expert knowledge of tools & platforms like Zoom, Ontraport, Google analytics, Wordpress, Zapier, Typeform, and others

If you or someone you know fits the bill, please shoot me a message.

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ISO a Wordpress website designer

Hey folks!

I'm working with a client to help her launch her website. While I've gotten pretty familiar with Wordpress over the years, I am by no means a pro so we're looking for a designer. I'd love to find someone that I can work closely with to integrate copy, assets, and overall design for a seamless user experience. 

If you know someone who fits the bill and might be interested, please spread the word. I can share a website mockup so they can get a better idea of what the project entails.

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